Photography is a very important aspect of your business. This general principle not only applies to the local carpet cleaning shop down the street but can also apply to a Fortune 500 company. The thing most people under rate is the power of social communication. If you already using Facebook, Twitter then you will definitely notice how important it is. For example, I bet you will be more likely to click and read a post if it had a dramatic image attached to it as supposed a post with nothing but a post or text. Bottom line we are all visual creatures and we all respond better to visual messages. So if you own a small or large business, implementing professional design and photos in your business is definitely a wise decision. A common question that I am always ask is, “What is a good place to buy high quality photos or should I just buy a camera and take them myself?”
When it comes to this, there are several options you can take:
- buy stock photos
- hire a photographer
- buy an expensive camera and take them yourself
If you decide to go with the hired photographer route, the pictures will be high quality with the specific dimensions you have requested but the only con is the expensive price. Depending on the complexity of your business it may cost a lot more than usual. For example, a business owner who runs a luxury limo rental service may not have a hard time as someone who does location and product advertising. A limo owner just has to worry about his new limo fleet in temecula and that is basically it, as oppose to where someone who sells their extensive inventory of premier products online, will require a lot more work, money and energy.
In general cost, will be the main issue and it will come down to how big is your budget and how much is each client worth to you. Going back to the limousine owner, his average client may be about five hundred dollars, so he may be willing to spend the extra capital to make sure that his fleet of classy limo’s are showcased to the public at the maximum level because at the end of the day, we all just want to take a ride in the newest and latest limousine there is.